M&A advisory firm AdMedia Partners has acted as financial adviser to One North, a digital media agency, in its investment partnership with Chicago-based private equity firm Svoboda Capital Partners.
With 90-plus team members and more than 100 digital marketing programmes launched in the last four years, One North’s growth has been propelled by its Relationship Cycle approach, which helps services businesses design and implement brand-building experiences with their clients and key audiences.
In the past three months, One North has launched digital initiatives for four of the top 25 US law firms, as well as some of the largest accounting, investment banking, architecture, engineering, construction and consulting organisations.
“When we started on this journey four years ago, we saw a clear need for a well-rounded agency that understood the unique challenges today’s leading services businesses face,” says One North CEO John Simpson. “Our focus on providing integrated brand, strategic, creative and technical solutions that help our clients create deeper relationships with their audiences has created real value for top firms in a variety of professional services organisations.”
One North has hired people across a diverse set of disciplines including user experience design, brand strategy, digital design and creative, technology and account management.
“We continue to hire and develop tremendously talented individuals. The collaboration across our teams and with our clients has enabled us to truly set the pace for how professional services use digital as a means of telling their brand story and interacting with key audiences,” says Simpson.
Leveraging its in-house technology team, One North is able to provide end-to-end thinking and implementation, including the hosting and management of client digital applications in the Microsoft Azure environment.
To continue driving momentum, One North has partnered with Svoboda Capital Partners, a Chicago-based private equity firm that invests in middle market growth companies.
“We’ve been impressed by how smart One North has been with their growth until this point,” says John Svoboda, managing director, Svoboda Capital Partners. “We’re looking forward to collaborating with John, Jeff and the management team and are focused on ensuring One North continues to evolve and serve its clients well.”
Adam Birnbaum, managing director of AdMedia Partners, says: “As a leading-edge digital agency, One North provides a very strategic and highly valued consultative approach to its clients, and we believe that this partnership with Svoboda Capital will well position the company for its next stage of successful growth.”
