M&A firm AdMedia Partners acted as exclusive financial advisor to KRG Capital Partners (KRG), a Denver-based private equity firm, in an investment in Ansira Partners, an independent engagement marketing agency.
Ansira, a leading independent engagement marketing agency, is the third platform company for KRG in advertising and marketing services. Ansira is also the eleventh platform company for KRG’s USD1.96 billion Fund IV. KRG plans to partner with Ansira management to continue building one of the industry’s leading customer intelligence and engagement marketing platforms, both organically and through acquisition.
New York-based mergers & acquisitions firm AdMedia Partners acted as exclusive financial advisor to KRG in the transaction.