Private equity firms Advent International and Apollo Global are reportedly exploring bids to acquire Reckitt’s homecare division, which includes well-known brands such as Air Wick air fresheners and Cillit Bang cleaning products according to a report by Bloomberg News.
UK-based Reckitt announced in July that it plans to divest its portfolio by the end of 2025, and, according to unnamed sources, is working with Morgan Stanley to manage the sale, with hopes of achieving a valuation exceeding £6bn ($7.74bn).
Other private equity firms, including Clayton Dubilier & Rice and PAI Partners, are also reportedly showing interest in the assets.
Reckitt’s decision to sell its homecare division is part of a broader organisational overhaul, as it seeks to focus on its core healthcare and hygiene segments. The company is also exploring options for its Mead Johnson Nutrition business, which has faced legal challenges.
Apollo Global did not immediately respond to requests for comment, while PAI Partners and Advent International declined to comment on the report.
