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Advent International invests over €250m in Seedtag

Advent International has invested over €250 million in Seedtag, a specialist in contextual advertising in EMEA and LATAM. As part of the transaction, Seedtag’s core existing institutional investors – Oakley Capital, Adara and All Iron Ventures – will remain investors, supporting the company in its next phase of growth.

Jorge Poyatos and Albert Nieto, co-founders and co-CEOs of Seedtag, will continue as investors, leading the business from both its Spanish and US headquarters. 

The company intends to use the funds to further scale its Contextual AI technology, LIZ, as well as for innovation and worldwide operations, advancing its expansion into the US, the world’s largest advertising market, and providing additional firepower for further M&A activity as Seedtag embarks on its next phase of international growth. Growth in the United States is a key strategic focus, with Albert Nieto, co-CEO and co-founder of Seedtag relocating, and offices in New York, Miami, Chicago and Los Angeles now established.

Over the past eight years, Seedtag has built a privacy-first advertising solution, pioneering the use of AI and machine learning. Seedtag’s solution is currently one of the leading contextual solution in Europe and Latin America.

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