Align Capital Partners (ACP) has completed the recapitalisation of iPROMOTEu (IPU), a tech-enabled business process outsourcing provider to the promotional products industry.
ACP is partnering with the Company’s founder and CEO Ross Silverstein to continue the Company’s impressive track record of growth. This represents ACP’s sixth platform company and tenth overall investment since the firm’s first fund closed in September 2016.
Headquartered near Boston, Massachusetts, iPROMOTEu is an outsourced service provider to a network of experienced, independent distributors of promotional products. The Company’s services include product sourcing and order fulfilment via access to a network of preferred vendors, invoicing, collections, back office support, sales and marketing support, professional development training, and working capital support. These services are managed through IPU’s proprietary order management technology platform.
“Over the past decade, the Company has experienced consistently strong organic growth which speaks to Ross’s leadership and vision to build a highly diversified business with a unique value proposition,” says Managing Partner Chris Jones. “The ability for IPU’s sizeable network of distributor affiliates to remain independent business owners has driven strong new affiliate adoption within the fragmented promotional products industry. We’re excited to fuel that momentum alongside Ross with ACP’s capital and resources.”
“It has been very rewarding to see the strength of our affiliate and preferred vendor relationships grow in both quantity and quality since I started the business in 2000,” says Ross Silverstein. “As I look toward iPROMOTEu’s future alongside ACP, I’m confident those relationships will become even stronger with the continued investment in our people and technology.”
Operating Partner John Dupuy, Vice President Matt Beesley and Associate Corey Roe worked alongside Jones on the transaction.
Twin Brook Capital Partners, the middle market direct lending subsidiary of Angelo Gordon, served as administrative agent on financing to support the transaction.
