Worldwise, a portfolio company of middle-market private equity investment fund A&M Capital Partners (AMCP), has acquired Furhaven Pet Products, (FurHaven), a pet industry eCommerce specialist.
After the close of the transaction, FurHaven will operate under the Worldwise platform, which was acquired by AMCP in September 2021.
Headquartered in Bellingham, WA, FurHaven is a leading North American eCommerce platform for pet accessories, including bedding, home and travel supplies, apparel and more. FurHaven is also an innovator in branded product development, providing creative supply chain solutions to both eCommerce-centric businesses and omni-channel brick and mortar retailers.
Worldwise, headquartered in Novato, CA, is a leading platforms in the pet supplies market. The acquisition of FurHaven will create a leading omni-channel company able to leverage multiple in-house capabilities across its entire product portfolio including toys, pet beds, chews, cat, travel and other key categories.
After the close of the transaction, FurHaven will operate as a separate brand under the Worldwise platform, which will continue to be led by current Worldwise CEO Kevin Fick. FurHaven’s Founder and CEO, Eric Heilborn, will join Fick and the Worldwise management team focusing on driving the collective suite of brands’ eCommerce initiatives.
