American Pacific Group, a San Francisco-based private equity firm, in partnership with Joe Falsetti of Dana Holdings, has acquired SaltStick, an electrolyte replenishment supplement with a strong following among endurance athletes for in-competition and training activities.SaltStick was founded in 2006 by Jonathan Toker, an elite-level triathlete and trail runner who holds a PhD in organic chemistry. SaltStick products are now sold in over 40 countries around the world; products include SaltStick Vitassium, a medical food designed for individuals suffering from sodium and potassium deficiency. This acquisition was the first for American Pacific Group’s newly established holding company, Roadrunner Holdings LLC, which will serve as a platform for the acquisition of high potential sports nutrition brands and related products.
“As a long-distance professional triathlete, I knew there had to be a better way to replenish electrolytes and that’s how SaltStick was born,” said Jonathan Toker, PhD and creator of SaltStick. “Having taken SaltStick from its humble beginnings to a supplement of choice, I’m confident that American Pacific Group is uniquely positioned to propel the brand, products and business forward.”
“We are excited about the future of SaltStick and intend to invest in new product development and expanding the brand’s distribution footprint,” says Fraser Preston, Managing Partner of American Pacific Group. “We will look to build on its market position through acquisitions of ancillary brands within the fragmented sports nutrition space.”