Amplience, an on-demand Big Content Platform, has secured USD8 million in a financing round led by Silicon Valley Bank and Columbia Lake Partners.
This latest financing comes on the back of impressive growth in North America. Over the last 12 months, clients including Panasonic North America, Marc Jacobs, John Varvatos, Saks Fifth Avenue, and Theory Helmut Lang have adopted its market-leading Big Content Platform. This announcement follows an earlier USD10.5 million Series B round of funding led by Octopus Ventures in March 2015.
Andrew Hunter, Director at Silicon Valley Bank, says: “Amplience continues to impress us with its drive and focus, its technology innovation, and its consistent success in winning new clients both in the US and in Northern European markets. The Amplience Big Content Platform responds to a clear and significant market opportunity and Silicon Valley Bank is delighted to provide additional capital to allow the team to grow this even further.”
Amplience’s Big Content Platform has been enhanced with the addition of integrated Social and User Generated Content (UGC) capabilities, and the firm has also launched an updated Demandware Cartridge 3.0. Plans to enhance the platform during 2016 span integrated analytics, and the addition of a range of Big Content Applications.
Amplience CEO and founder, James Brooke, says: “These are exciting times at Amplience. We’ve enjoyed strong growth in both Northern America and Europe as retailers increasingly see the value of a single solution that transforms the economics of digital content. We enable them to deliver more engaging content experiences more often, and across every touch point, while driving down production costs.
“This round of funding, coupled with significant additions to our senior team and our technology roadmap for 2016 positions us for another year of stellar growth.”
Craig W Netterfield, Managing Partner at Columbia Lake Partners, says: “At Columbia Lake Partners, we’re motivated by innovative European technology companies, especially those focused on expansion into the North American market. There’s no doubt that there is a lot going on in the eCommerce sector right now but Amplience really stands out thanks to its track record in developing outstanding technology that helps retailers to enhance the bottom line, driving outstanding engagement and sales. With a really strong leadership team driving the business forward, Amplience ticks all the boxes as a really smart investment”.
