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Amulet acquires healthcare digital marketing specialist

Amulet Capital Partners, a middle-market private equity investment firm focused exclusively on the healthcare sector, has acquired Eruptr, a specialist in healthcare digital marketing providing proprietary technology-enabled solutions.

Amulet Capital Partners (Amulet), a middle-market private equity investment firm focused exclusively on the healthcare sector, has acquired Eruptr, a specialist in healthcare digital marketing providing proprietary technology-enabled solutions.

Athyrium Capital Management (Athyrium), an asset management company focused on opportunities in the global healthcare sector, is investing alongside Amulet. 

Financial terms of the transaction have not been disclosed.

Eruptr provides end-to-end technology-enabled healthcare digital services that allow clients to attract and retain patients and achieve marketing goals. Eruptr offers services ranging from search engine marketing to health risk assessments. 

McDermott Will & Emery LLP served as legal advisor to Amulet, while Canaccord Genuity LLC served as financial advisor and the law firm of Sidley Austin, LLC served as legal advisor to Eruptr LLC shareholders.

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