Apis Growth Fund II, a private equity fund managed by Apis Partners, has invested USD50 million in Giift, a specialist in loyalty programme management and development.
Apis Growth Fund II, a private equity fund managed by Apis Partners, has invested USD50 million in Giift, a specialist in loyalty programme management and development.
Apis Growth Fund II was the sole investor in the Series C round.
Founded in 2013 in Singapore, Giift has quickly become a leading provider of loyalty management solutions around the globe. Giift will use the funding to expand its resources in APAC and Africa as it invests in regional sales and business development and build market share in North America and Europe.
