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Apollo eyes Florida or Texas for second US HQ

Apollo Global Management is planning to establish a second US headquarters, with south Florida and Texas among the locations under consideration, according to a report by Bloomberg citing comments by a company spokesperson.

The move would complement Apollo’s New York base and aligns with a broader trend of financial firms relocating or expanding into the Sun Belt.

The firm said the decision is motivated by talent acquisition and operational growth, noting that New York “does not have a monopoly on talent” and that the majority of future expansion is expected to occur from the second HQ. Other potential locations reportedly include Nashville, Tennessee.

Post-pandemic, more than 370 investment firms managing $2.7tn in assets have moved headquarters to states offering lower costs, tax advantages, and access to skilled workforces. Major peers including Fidelity, Vanguard, Goldman Sachs, Charles Schwab, and Wells Fargo have all shifted or expanded operations to Florida, Texas, or other Sun Belt states, following a similar strategy of diversifying their geographic footprint.

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