App Radar, an app store marketing platform, has secured EUR2 million in pre-Series A investment from Austrian VC firms eQventure and aws Gründerfonds.
App Radar, which last year acquired Spanish app store optimiser TheTool, will use its investment to expand its presence in major European markets and expand its product offering.
App Radar optimises app store appearances and supports app marketing with targeted market analysis. Big data, AI-guided workflows, and easy-to-understand dashboards are used to increase visibility, engagement, and conversion.
