Private investment firm Ardian is to acquire a majority stake of about 60% in Assist Digital, a provider of end-to-end customer experience services and a specialist in digital services and CRM technology with a network of 20 offices located across Europe, including in Italy, France, Germany, the United Kingdom, Spain and the Netherlands.
Private investment firm Ardian is to acquire a majority stake of about 60% in Assist Digital, a provider of end-to-end customer experience services and a specialist in digital services and CRM technology with a network of 20 offices located across Europe, including in Italy, France, Germany, the United Kingdom, Spain and the Netherlands.
As part of the deal, Progressio SGR, which has invested in Assist Digital through the Progressio Investimenti Fund III, will divest its minority stake, while the management team will reinvest alongside Ardian, maintaining a stake of about 40%.
BNL/BNP Paribas, minority shareholder alongside Progressio, will also reinvest in Assist Digital.
Through its partnership with Ardian, Assist Digital says it will be able to accelerate the implementation of its international expansion strategy, which will include M&A.
