Arma Partners is acting as financial adviser to e-commerce site PriceMinister on its proposed sale to Rakuten, announced on 17 June 2010.
The transaction is valued at approximately EUR200m and is expected to complete during July 2010.
With over 11 million unique monthly visitors and 12 million members, PriceMinister is the largest e-commerce site in France by audience, surpassing the online audience of eBay. The company has more than 100,000 active sellers and over 21,000 merchants offering a selection exceeding 160 million products.
PriceMinister has launched e-marketplace operations in both Spain and the UK.
In addition to its e-marketplace, PriceMinister also owns and operates the online travel site VoyagerMoinsCher and online property classifieds site A Vendre A Louer.
Rakuten is an e-commerce company via its Japanese e-marketplace, Rakuten Ichiba.
Arma Partners is a technology, media and telecommunications M&A advisory firm with offices in London, Palo Alto and Tel Aviv.
