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Assembly surpasses USD1bn valuation following Advent International investment

Assembly, an eCommerce software and data platform, has secured a significant capital injection led by private equity investor Advent International (Advent). 

Assembly, an eCommerce software and data platform, has secured a significant capital injection led by private equity investor Advent International (Advent). 

PSG, a leading growth equity firm partnering with middle-market software and technology-enabled services companies, also participated in the round.

“What aggregators have done for brands, we have been doing for software,” says Sandeep Kella, Co-founder and CEO of Assembly. “We are singularly focused on helping eCommerce merchants grow better by bringing together software tools and combining them with valuable content. Our mission is to meet our customers’ needs at every stage of their growth.”

“What aggregators have done for brands, we have been doing for software,” says Sandeep Kella, Co-founder and CEO of Assembly. “We are singularly focused on helping eCommerce merchants grow better by bringing together software tools and combining them with valuable content. Our mission is to meet our customers’ needs at every stage of their growth.”

This round, which has boosted Assembly’s valuation to north of USD1 billion, will be used to continue fuelling its growth plans and mission to provide the best software, content and communities that support eCommerce merchants.

“What aggregators have done for brands, we have been doing for software,” says Kella, Co-founder and CEO of Assembly. “We are singularly focused on helping eCommerce merchants grow better by bringing together software tools and combining them with valuable content. Our mission is to meet our customers’ needs at every stage of their growth.”

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