Atlas Holdings has acquired New Jersey-based Marcal Paper Mills, LLC, a tissue and paper products manufacturer and distributor. The company, now under the guidance of new CEO George Wurtz (pictured), has been renamed Soundview Paper Company.
“We plan to focus on superior customer service and product excellence by building on the quality of our people, our equipment, our papermaking skills and our core brand, Marcal,” says Wurtz. “Soundview’s leadership team is comprised of industry veterans with unparalleled experience in the tissue business. With the strong focus and high standards of this team, Soundview is well-positioned to transform this business, better serving our customers.”
Wurtz has a long successful history in the paper industry including as a former Executive Vice President of Georgia Pacific.
“We are excited about the acquisition of Marcal by Soundview,” says Tim Fazio, Managing Partner at Atlas Holdings. “Soundview fits well with our core investment strategy of investing in and revitalizing businesses that are critical to the markets they serve. The Soundview employees have unmatched tissue industry experience and are a welcome addition to the Atlas family.
“While there are certainly challenges inherent to running a successful manufacturing business in New Jersey, we believe New Jersey’s pro-growth policies create an environment in which we can save and eventually grow this important business.”