Audax Private Equity (Audax) has made an investment in Astute, a provider of AI-driven customer engagement, digital self-service, and first-party consumer data management software headquartered in Columbus, Ohio.
Ray Carey, CEO of Astute, says: “We’re looking forward to partnering with Audax as we embark on an exciting new chapter of our story. Astute’s mission is to help our clients create amazing customer experiences that drive loyalty, revenue, and brand protection, and we’re excited about the resources and expertise Audax brings to support that mission.”
In the past year, Astute has received numerous industry awards for product innovation and expanded its leading presence in the customer experience software market both in North America and Europe through the strategic acquisition of its primary consumer affairs competitor.
Geoffrey S Rehnert, Co-Chief Executive Officer, Audax Group, says: “Astute’s software assists the world’s largest consumer brands in capturing and analysing insights to improve customer engagement and satisfaction. There are exciting growth opportunities on the horizon for Astute as they continue to grow organically and through strategic acquisitions, both foreign and domestic. We are thrilled to support Ray and the Astute team as they continue to innovate in this exciting space.”
Terms of the transaction have not been disclosed. Lazard acted as exclusive financial advisor and Perkins Coie LLP served as legal counsel to Astute. Ropes & Gray LLP served as counsel to Audax.
