The Auréa Group, a specialist private equity firm focused on beauty, wellness and longevity, has appointed Aparna Aiyar as partner, strengthening the group’s leadership and expertise in the consumer sector.
Aiyar will be based in London and will work closely with founders Mike Jatania and Paul Raphael on deal origination, portfolio governance, and value creation.
Aiyar has over 15 years’ experience across the US and Europe investing in consumer brands and technology platforms. Most recently she was a managing director at Goldman Sachs’ Growth Equity platform, where she led investments in software and consumer technology companies in EMEA.
Prior to Goldman Sachs, Aiyar spent four years with General Atlantic, leading investments in various consumer brands and platforms including Depop, Zimmermann, and SÉZANE. Previously, she held investment and M&A roles with TSG Consumer Partners and UBS.
