AXA Private Equity has acquired a stake in Place des Leads, a French company specialising in individual data collection.
This investment gives the company the necessary resources to continue the development of its business by financing its growth.
Founded in 2010, Place des Leads collects commercial contacts. Based on the fact that 50 per cent of the leads do not result in sales, the company differentiates itself via its own technology which enables it to monetise these unsold leads. Place des Leads collects information from its partners (including credit or price comparison websites and financial institutions), qualifies the data and then resells it to key clients (including banks and insurance companies) and smaller customers, such as lawyers and insurance brokers.
The company, which has about 20 associates, collected more than 400,000 leads for 300 partners in 2011.
Chief executive Ralph Ruimy says: “Our expertise in this sector has given us the opportunity to build a very efficient technology platform. AXA Private Equity’s team understands our market and will be able to support the development of our company over the long-term. This investment will enable us to accelerate our commercial expansion and explore new opportunities for organic and external growth, at both a national and international level.”
Antoine Lacour (pictured), director at AXA Private Equity, says: “This investment was attractive largely thanks to the significant expertise of the Place des Leads management team. They have a great understanding of the market and have found innovative ways to take advantage of all leads, which has helped to establish the company as a leader in its market.”
Place des Leads was advised by the corporate finance team at Global Equities/ASSYA on this transaction.