Bacchus Capital Management, a San Francisco-based investment firm specialising in mezzanine and private equity wine industry investments and consulting, has been retained by Pietra Santa, a Central Coast winery, to provide advisory services.
The consulting services will focus on sales and distribution.
"Pietra Santa is at a critical point in its evolution, and our goal is to enhance the momentum of the last few years," says Gayle Dargan, general manager of Pietra Santa. "We’ve just concluded a phase of substantial vineyard investment, adding Pinot Noir from the ground up, and are now expanding our sales and marketing infrastructure. Our relationship with Bacchus complements these efforts."
"Our advisory role with Pietra Santa Winery reflects the opportunity for Bacchus today and the type of support we can provide clients and portfolio companies," says Sam Bronfman II, co-founder and managing partner of Bacchus Capital. "As the industry becomes increasingly competitive, there’s a growing need for businesses to be creative and to seek out new tools and resources. The strategic insight and established relationships Bacchus offers is an advantage to our partners and clients."
