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Bain Capital Ventures hires VP of marketing

Bain Capital Ventures has hired marketing veteran Annis Steiner as the firm’s vice president of marketing.

Steiner will be responsible for driving marketing strategy and execution – from branding and messaging to content, events and thought leadership – designed to expand the firm’s network of current and future founders.
Bain Capital Ventures has helped launch and commercialise more than 200 companies since its founding in 2000. With USD3.6 billion under management, the firm focuses on a mix of early- and growth-stage investments across enterprise software, cloud infrastructure and data-driven industries.
In the last 12 months the firm had three exits over USD1 billion – (Walmart), Blue Coat Systems (Symantec) and SquareTrade (Allstate).
Recent investments include Signifyd, Flow, Sansoro Health and Doc Halo, as well as follow-on investments in GainSight, SendGrid,, Attivo and OpenFin.
“Annis will help us continue expanding our market profile as a seed-to-growth enterprise investor with deep domain expertise and an unparalleled global network,” says Ajay Agarwal, managing director of Bain Capital Ventures. “She has proven herself as a savvy and experienced venture marketing leader. Together, we look forward to deepening our founder relationships across multiple market segments, from SaaS and security to e-commerce, fintech and digital health.”
“I’m thrilled to be working with such an incredible team and portfolio,” says Steiner. “As the firm has accelerated its early-stage investments and expanded its California footprint in recent years, there’s a tremendous opportunity to extend our network and cultivate a more active founder community. I look forward to capitalising on this opportunity through marketing programs that demonstrate the expertise, experience and connections Bain Capital Ventures can uniquely bring to the table.”
Steiner previously led marketing and communications for Sapphire Ventures, a global venture firm that invests in growth-stage start-ups and early-stage venture funds. During her tenure, Steiner established Sapphire’s first-ever in-house marketing function, led its rebranding from SAP Ventures to Sapphire Ventures and created its inaugural CEO Summit and annual CIO Summit.
Before Sapphire Ventures, Steiner worked at impact investing firm Omidyar Network, where she led marketing and communications programmes in support of the firm’s consumer Internet, mobile and entrepreneurship initiatives. She also oversaw the firm’s online strategy and social media.
Steiner began her career in more traditional financial services as a marketing manager at Charles Schwab and as an associate in Merrill Lynch’s multicultural marketing group. 

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