Beauty Industry Group (BIG), a specialist in hair solutions, has acquired BELLAMI Hair (BELLAMI), hair extensions and haircare brand.
BIG will support BELLAMI as it advances its differentiated go-to-market strategy and grows its strong consumer following to build on its current momentum. Terms of the transaction were not disclosed.
Co-Founders Nikki Eslami, who will continue to serve as an advisor, and Julius Salerno, Chief Executive Officer, started BELLAMI in 2012.
