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Beautycounter secures strategic investment from Mousse Partners

Counter Brands, parent company of Beautycounter, a leader in safer skin care and cleaner cosmetics, has secured a strategic investment from single-family office Mousse Partners Limited.

The investment will accelerate the Company’s strategic initiatives, including the development of a more robust omni-channel business, and provide capital for investments in technology as well as digital and brand marketing. TPG Growth also participated in this round of financing, having previously invested in the Company in 2014. The terms of the transaction have not been disclosed.

Beautycounter, based in Santa Monica, CA, was launched in 2013 by Founder and CEO Gregg Renfrew. Known for its innovative skin care and beauty products, Beautycounter has continued to stay far ahead of the industry by developing a rigorous Ingredient Selection Process. While the US has not seen any major federal updates to legislation in personal care since 1938, Beautycounter has developed innovative products that raise the bar for industry health and safety standards. Beautycounter is currently sold through a multi-channel distribution platform including a network of independent consultants, e-commerce, and strategic retail partners.

“We believe consumers have the right to safe products without sacrificing quality or performance.  Mousse Partner’s investment will aid us in our mission to deliver consumers better products they can trust,” says Renfrew, Founder and CEO of Beautycounter. “We are excited to work with Mousse and benefit from their deep strategic, operational and sector expertise. They will be instrumental in helping us accelerate our growth as the leader in not only the safe beauty space, but the beauty industry as a whole.”

Parker Hayden, Managing Director and Head of US Private Equity at Mousse Partners, says: “We are thrilled to partner with Beautycounter and its talented management team to support their efforts to lead the safe ingredient movement within the beauty industry.  Gregg is not only an inspirational founder who unites the community around the shared goal of using safe and effective products, but also a visionary.  We believe that the trend she started with Beautycounter will eventually become the norm for all beauty products.”

“Gregg and her team are not only creating outstanding products, but they are building a movement that we believe can change the beauty industry and consumers’ lives for the better,” says Mike Stone, Partner at TPG and CIO of The Rise Fund. “We’re excited to continue partnering with Beautycounter as they pursue their next stage of growth.”

Parker Hayden will join Beautycounter’s Board of Directors effective immediately.  

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