Blue Point Capital Partners has acquired Brimar Industries, a vertically integrated manufacturer and purveyor of high-quality safety signs, pipe markers, valve tags and parking and traffic signs.
Founded in 1988 and based in Garfield, New Jersey, Brimar serves customers primarily through its proprietary e-commerce websites, such as SafetySign.com and
“Over its more than 30-year history, the Brimar team has established the Company as a safety category leader with a digital-first mindset,” said Blue Point Partner John LeMay. “Blue Point is excited to help build on Brimar’s strong market position by leveraging our Data & Digital, M&A, Supply Chain and Human Capital capabilities.”
Brimar has implemented forward-thinking digital strategies to steadily increase market share and improve customer convenience for more than 15 years.
“It was important for us to align with a partner who truly understands the safety products industry and our e-commerce strategy,” says Brimar Founder and CEO Brian Costello. “Blue Point’s investment experience in safety-oriented products and services and digitally native businesses aligned with our vision for the future of Brimar.”