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Brand Velocity Group appoints Eric Grib as Principal

Brand Velocity Group (BVG), an innovative private equity firm, has appointed Eric Grib has joined the firm as a Principal.

Grib brings to BVG over 15 years of experience in private equity, corporate M&A, and investment banking across sectors such as consumer, media, technology, sports, and entertainment. 

Prior to joining BVG, Grib was a Principal at Acamar Partners, an investment group focused on consumer and retail verticals such as health and wellness, fitness, food and beverage, luxury goods, fashion and apparel, beauty and personal care, specialty retail, and restaurants. 

While at Acamar, Grib helped lead the firm’s investment in CarLotz, one of the largest automotive e-commerce disruptors in the US Acamar made the investment through its special purpose acquisition company, Acamar Partners Acquisition Corp, which had raised USD300 million in an IPO in 2019. Acamar’s business combination with CarLotz, valued at USD827 million, closed in 2021.

Before Acamar Partners, Grib held positions with multiple private equity investment firms and was a Senior Director of M&A at IAC/InterActiveCorp. Grib began his career in the investment banking division of Credit Suisse.

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