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Brazos Private Equity Partners invests in European Wax Center

Brazos Private Equity Partners, a Dallas-based private investment firm, has invested in European Wax Center (EWC), a provider of facial and body wax treatment services through its network of franchise stores.

Financial terms of the transaction have not been disclosed.
Existing management, led by co-founders David and Josh Coba, who serve as chief executive and chief operating officer, respectively, will continue to run the company and will retain a significant equity stake in the business. Princeton Ventures, a private investment firm based in Princeton, New Jersey, invested alongside Brazos in this transaction.
Based in Hallandale, Florida, EWC provides facial and body waxing services and related cosmetic and beauty products through its franchise network of more than 250 stores. EWC has become one of the fastest growing franchise concepts in the US by developing proprietary wax and a waxing process that it believes is more comfortable and provides better results than competing hair removal service offerings.
“The investment in EWC is an exciting opportunity for Brazos to invest in a category-leading consumer company with a strong business model and exceptional growth potential,” says Jeff Fronterhouse, co-chief executive officer and co-founding partner of Brazos. “We look forward to working closely with the Coba family and other members of management to help EWC continue to execute its growth plan.”
“I am tremendously excited about EWC’s future, and our new partnership with Brazos will be an extraordinary step in EWC’s development,” says David Coba. “My family has developed EWC into a market-leading company and we look forward to leveraging Brazos’s expertise and network of relationships as we look to further grow our business.”

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