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Bregal Partners makes growth investment in Ju-Ju-Be International

Middle market private equity firm Bregal Partners has made a growth investment in Ju-Ju-Be International (Ju-Ju-Be), a lifestyle brand in the juvenile products industry and provider of premium nappy bags, backpacks, and accessories.

The investment was made in partnership with the Company’s founders, Joseph Croft and Kristin Hunziker, who remain significant shareholders in the business.
Bregal Partners’ Managing Partner, Charles Yoon, says: “We believe Ju-Ju-Be is well-positioned to capitalize on the trend towards higher quality, functional, and fashionable products that help parents on-the-go. Given Ju-Ju-Be’s reputation among its loyal and truly remarkable customer base, we believe there is an opportunity to explore new product categories with the same goal of making parents’ lives more convenient, more comfortable, safer, and more fun.”
Joseph Croft, Ju-Ju-Be’s co-founder, says: “We are incredibly excited to partner with Bregal Partners as we enter our new phase of growth. We will leverage Bregal’s expertise in consumer products along with their financial and operational resources to accelerate our product innovation as we continue to grow our Company.”
Croft also says that intends to work tirelessly to continue to serve Ju-Ju-Be’s community of loyal followers. “I am extremely proud of how our consumers have embraced the Ju-Ju-Be brand, and I promise we will continue to provide products that exceed the high standards our customers expect. Bregal places significant emphasis on corporate social responsibility and using business as a force for good, and with their backing, we will continue to develop and promote only the highest quality products. Best of all, we will do it in a way that resonates with our shared philosophies of doing good while doing well.”
Mary George, who Bregal has known for nearly two decades, will join the Ju-Ju-Be team as Executive Chairwoman. George is a seasoned executive with 25 plus years of experience building brands and companies in the consumer space. George has served as CEO of Bell Sports and as CEO of Easton Hockey, in addition to serving as a Board Member and Advisor to several well-known consumer brands, including Oakley Sunglasses, Oreck Vacuum Cleaners, and 3-Day Blinds.
Samer Ezzeddine, Bregal Partners’ Managing Director, says: “Ju-Ju-Be has established itself as an emerging lifestyle brand through its focus on high-quality, versatile products and by interacting with its growing community of followers in fun and engaging ways. We are thrilled to be partnering with and supporting Joe and his team as they continue building this truly special Company.”

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