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Brynwood Partners VI acquires Balance Bar from Kraft Foods

Brynwood Partners VI has completed its first investment by acquiring Balance Bar from Kraft Foods.

Terms of the transaction were not disclosed.

Balance Bar competes in the nutrition and energy bar segment.

Brynwood Partners has an investment track record in the food industry having managed prior investments in Lincoln Snacks, Signature Snacks, DeMet’s Candy Company and Richelieu Foods.

"Brynwood VI is pleased to announce this exciting transaction," says Hendrik J. Hartong III, senior managing partner of Brynwood VI. "Balance Bar is a great brand with a very loyal consumer following. We plan to increase the focus on the brand and expand the business through increased marketing and new product innovation."

Hartong will serve as chairman of Balance Bar.

Brynwood Partners, founded in 1984 and currently investing capital for its sixth fund, is a private equity fund which makes investments in lower middle market companies targeting the consumer products, light industrial manufacturing, specialty retailing and business services sectors.
 

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