Growth equity investment firm, Blue Star Innovation Partners (BSIP), and corporate finance house, PSG, have completed the sale of PlayMetrics, a club management software provider for youth sports teams and leagues, to Stack Sports, a Genstar Capital-backed global provider of software solutions for youth, amateur, and professional sports organisations.
Founded in 2017, PlayMetrics centralises administrative functions for youth club sports organisations. On a single interface, PlayMetrics streamlines registration, scheduling, communication, payments, and coaching tools. Today, the company supports about 2,500 youth sports clubs, tournaments, leagues, and governing bodies across over 10 sports.
Following their initial investment in August 2023, BSIP and PSG helped PlayMetrics achieve transformational growth, expanding its customer base by 5x and optimising its payments monetisation strategy.
During this period, the company introduced new solutions for governing bodies, state associations, and tournament organisers, diversifying the platform beyond its initial focus on club soccer.
Both firms helped facilitate PlayMetrics’ acquisition of Crossbar to expand its services in club hockey, lacrosse, volleyball, and baseball. BSIP and PSG identified Stack Sports as the natural partner for PlayMetrics’ next phase of growth given their longstanding relationship.
Weil, Gotschal & Manges acted as legal counsel and William Blair acted as financial advisor to BSIP and PSG.
