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Sign up to our free newsletter closes USD10m in series B financing, an online destination for people caring for aging parents and loved ones, has closed USD10m in series B financing, led by new investor Shasta Ventures.

Existing investors DCM and Split Rock Partners, also participated, along with support by individual investors.

"We’re excited to invest in the large and growing eldercare category. Caring for an aging loved one is a life stage when consumers need a lot of information, products and services," says Tod Francis (pictured), managing partner at Shasta Ventures. " is meeting this need as evidenced by its strong traffic growth and the high demand for site inventory from advertisers."

The new funding will support the continued expansion of, including further development of the site, the recently acquired Gilbert Guide eldercare services directory, new marketing programmes and growth of the team.

"We’re thrilled to have Shasta as a new business partner," says Andy Cohen, co-founder and chief executive "Their experience building successful online brands like will help continue to grow at a rapid pace."

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