Mid-market private equity firm Castanea Partners has completed the acquisition from the Falic Group of Newport Beach, California-based Urban Decay Cosmetics.
Mid-market private equity firm Castanea Partners has completed the acquisition from the Falic Group of Newport Beach, California-based Urban Decay Cosmetics.
Founded in 1996, Urban Decay markets its products primarily through domestic and international specialty beauty retailers, including Sephora and Ulta Beauty, department stores, and through its website.
The company has over 300 colour cosmetic SKUs in all major cosmetics categories with its largest category in eye products.
Castanea will support the company as it continues to strengthen the Urban Decay brand, broaden its existing product line and expand into new markets.
Tim Warner, Wende Zomnir and Eric Jimenez will continue in their current roles as general manager, co-founder and executive creative director, and worldwide retail director and international make-up artist, respectively.
‘Urban Decay is a great example of the types of entrepreneurial, growth-oriented businesses we seek to invest in at Castanea Partners,’ says Brian Knez, co-managing partner of Castanea Partners. ‘We are very excited to partner with Tim, Wende, Eric and the rest of the Urban Decay team and look forward to working with them to help realize the brands full growth potential.’
Urban Decay was advised by Piper Jaffray. Terms of the transaction were not disclosed.
Castanea Partners is a private equity firm that invests in small and middle market companies in publishing, education, training, consumer brands, specialty retail, and marketing services.
