Hong Kong-headquartered Chateau Segonzac International Group has launched an international Winery mergers and acquisition fund in the United States.
Chateau Segonzac International owns Bordeaux-based Chateau Segonzac, a 40-hectare vineyard, which produces Cabernet Sauvignon, Merlot and Malbec. The company is jointly funded by Austchi Dragon and a number of other Hong Kong and Mainland China enterprises, and is looking to purchase more high-quality wineries worldwide, including the United States and Italy, in 2017.
"Our goal is to create added value for capital venture and investment fund, by building a bridge among investors, wine producers and consumers," says Kelvin Li, executive president of Chateau Segonzac International Group. Li says all wineries his company has purchased are of high quality and that the company is also dedicated to introducing world-class yet affordable wine to Chinese consumers.
Segonzac employs a "Fund to Business to Customer" model, a concept that focuses on the relationships between venture capital, wine producers and consumers in the wine business.
"Investors need returns, wine producers need a sale channel and consumers need to have as many choices as possible, and this is what Chateau Segonzac International is dedicated to,” says Li. "It serves as a giant platform to connect investors, producers and consumers", by bringing more high-quality wine worldwide to consumers. Segonzac aims to integrate wine culture with venture capital, creating a new path of development for the wine dealing business.”
