Swiss-based private equity firm Chiron Sports Group is launching Legacy 25, a $150m growth equity fund targeting US college athletic programs as schools increasingly professionalise, according to a report by Sportico.
The fund counts former NFL stars, including Rob Gronkowski, Brian Hoyer, Matt Slater, and Jason and Devin McCourty, among its limited partners, alongside athletes from other Boston-area sports including Kevin Youkilis and pro softball player Maya Brady.
Legacy 25 aims to back mid-major and non-revenue programmes, providing capital for roster building, operations, and commercial initiatives in the evolving NIL revenue-share era. Chiron plans to enhance its offering through partnerships with media and technology providers, including ticketing platform Jump, digital CRO Vega Sports Intelligence, streaming service YBVR, content company College Sports Co., and media group CSMG.
The fund is supported by two family offices, Apeiron Investment Group and Infinitas Capital, and will be advised by Teamworks co-founder Mitch Heath. Chiron’s broader portfolio includes stakes in E1 Series Team Drogba and Venezia FC, reflecting its strategy of professionalizing sports assets.
Legacy 25 enters a competitive landscape alongside other private equity and consulting initiatives, such as Elevate’s College Investment Initiative, as college athletics increasingly seek innovative revenue streams while navigating new federal regulations and NIL monetisation opportunities.
