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Christine Johnson joins AllianceBernstein as head of alternatives product management

AllianceBernstein, a global investment management firm with USD447bn in assets under management, has appointed Christine Johnson as senior vice president – head of alternatives product management.

In this newly created role, Johnson will join AllianceBernstein's growing alternatives team and collaborate with senior investment and distribution executives to drive the growth of the firm's alternatives business.
Her primary responsibilities will be to shape a strategic vision and brand for the platform, focus the team on key business opportunities, and partner with distribution channels to position products and support client engagement.
Johnson will report to Steven Eisenberg, chief operating officer for AllianceBernstein's global client group and head of marketing and client service.
"Clients are increasingly asking for more specialized expertise to help them better understand how alternatives may fit into their portfolios. So we've focused on bringing in seasoned talent with unique insights and experience in this area," says Eisenberg. "With two decades of working with clients to understand and utilize alternatives, and deep knowledge of product management and marketing, Christine fits the bill perfectly, and will be invaluable in helping us enhance the client experience here and grow our capabilities."
Johnson joins AllianceBernstein from Deutsche Asset Management, where she was most recently head of retirement and multi-asset for the global client group's Americas region and previously served as the director of alternative and asset allocation strategy for that firm. Prior to that, she was vice president of the asset consulting group at Bankers Trust Company.
AllianceBernstein has built out support for its alternatives business by adding four product and marketing specialists globally in the last year to service retail and institutional clients. 

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