Clearwater International has advised the owners of Deku-Pack on its cross-border sale to UK-based DS Smith, a provider of paper, corrugated packaging and recycled materials across Europe and plastic packaging worldwide.
DS Smith operates across 36 countries and has more than 26,000 employees.
Denmark-based Deku-Pack specialises in point of sale (POS) and display solutions for in-store marketing. The business is focused on fast moving consumer goods (FMCG), retail and media markets and consists of five subsidiaries: Pro-Display, Deku-Stans, Vejle-Print, DM Plast and Emballage Form.
The transaction allows DS Smith to focus on FMCG and expand its offerings to retail customers.
The Clearwater International team comprised partner Lars Thorup and associate Casper Bech Christensen.
Miles Robert, CEO, DS Smith says: "We are delighted to announce the acquisition of Deku-Pack and look forward to building on our joint expertise in this area. This investment in display further enhances our leading customer offering both geographically and in this important and growing market segment.”
Lars Thorup, partner, Clearwater International, says: “Over the last decade, Deku-Pack has cemented its position as a leading provider of display products and POS solutions in Scandinavia. The owners have successfully built a strong platform comprising of five entities, each contributing to the group’s overall value proposition allowing the group to take control of the entire value chain. This unique market position spurred solid interest from selected strategic partners, but DS Smith was the preferred partner as it was able to offer strategic opportunities that could further accelerate growth.”
