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Clearwater International France advises European Camping Group and The Carlyle Group on Palmiers Ocean acquisition

Mobile home holiday operator, European Campaign Group, has started exclusive negotiations to acquire Palmiers Ocean, a French tour operator specialising in mobile home holidays, based in La-Roche-Sur-Yon (Vendee).

With over 20 years’ experience, Palmiers Ocean offers over 20,000 trips across 56 destinations, including 48 in France, six in Spain and two in Italy. The company has recorded total sales of EUR12.5 million in 2018, this has been mainly driven by the adoption of a 1,800 strong fleet of new mobile homes placed within idyllic locations.
 
The European Campaign Group, which experienced growth through multiple acquisitions by The Carlyle Group between 2014 and its delist the year after, has tripled its total revenue to reach EUR300 million in 2018. The company plans to increase its mobile home fleet for the next season to 23,000 units.
 
The Clearwater International team was led by Managing Partner Thomas Gaucher, with support from Senior Analyst Quentin Cointreau-Dumas.
 
Alain Calmé, Chairman of the European Camping Group and Philippe de Trémiolles, General Manager Finance of the European Camping Group, says: “The acquisition of Palmiers Ocean allows us to broaden our offer in France especially towards employee representative committees. Our intention is to maintain Palmiers Ocean’s brand, well-known by its clients, and help its development by allowing it to benefit from our international network and our digital expertise.”
 
Thomas Gaucher, Managing Partner, Clearwater International France, says: “With this operation, European Camping Group will increase its portfolio of brands and diversify its client-base to nurturer the group’s growth across the European markets.”

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