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Conjecture – now is a good time to engage in a communication strategy

The days when secrecy and silence boosted the mystique of a fund manager are over – now they arouse distrust among investors and regulators alike.

The days when secrecy and silence boosted the mystique of a fund manager are over – now they arouse distrust among investors and regulators alike.

In a volatile market environment that has produced wild swings in fund performance, effective and targeted communication is more important than ever to encourage actual and potential investors to understand a manager’s strategy and take a long-term view of investment performance.

Greater transparency will also promote better-informed media reporting and dispel stereotypical perceptions both of the industry in general and of individual managers, their strategies and funds.

PR is no longer an optional luxury but a key tool to help an asset management business survive and thrive.

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