Cruxy, a growth intelligence and strategy firm used by private equity firms and their fintech portcos, has appointed Rich Drew as Senior Director as it looks to scale operations and deepen engagement with strategic clients.
Drew brings over a decade of experience driving product innovation, strategic growth, and transformation in financial services and private markets – most recently at IQ-EQ (an Astorg Portfolio company), RBC, and Deloitte.
With over 160 high-growth projects delivered and engagements with more than 40 capital markets fintechs and over 20 PE firms (ranging from $1bn to $100bn AUM), Cruxy partners with private equity firms and their portfolio companies to unlock commercial value through data-driven insight with a special focus on pricing, product strategy and market positioning,
Speaking on his appointment, Drew says: “I’ve spent much of my career inside large organisations, where change can move slowly. Cruxy operates differently. Its pace, its thinking and its energy are all deeply aligned with how I envision working with private equity.”
