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D5 Capital funds roll out of Smart Court sports analytics platform

D5 Capital, a London-based media-technology finance house, has closed a USD1.5m series A funding round for PlaySight Interactive to commence the roll out of its Smart Court sports analytics platform in tennis clubs across the US and UK.

The investment continues D5 Capital’s record of raising capital for and investing in companies with significant growth potential, operating in sectors that are structurally affected by technological and consequential change.
 
PlaySight is a pioneer in the emerging market of affordable, consumer sports analytics systems. The PlaySight Smart Court, which has been designed and priced for tennis clubs across the world, is based on concepts used to train fighter pilots in the air force and advanced 3D visualisation technology. The system provides, in real-time and with no operators, event-based visual feedback of what happened in a tennis match and helps analyse why it happened and how the players can improve.
 
PlaySight has already secured orders for the PlaySight Smart Court system in the UK and US, where there is a huge appetite for video-based coaching tools for performance and casual players alike. The series A funding will be deployed in establishing the first installed units at selected clubs in New York and London.
 
Rupert Ashe, chief executive of D5 Capital, says: “PlaySight has created a genuinely ground-breaking technology that can be applied to all popular ball sports worldwide. In the next few years we anticipate millions of sportsmen and women beginning to experience the benefits of camera technology which until now was confined to elite sports.”
 
Chen Shachar, chief executive of PlaySight, says: “We aim to revolutionise the coaching process in all ball sports globally, starting with tennis. There are 100m tennis players worldwide and most have never received any visual or data feedback. PlaySight Smart Court aims to change all that. This funding will allow us to install the Smart Courts in key locations in Europe and US.”

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