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Datorama raises USD32m in funding led by Lightspeed Venture Partners

Datorama has closed USD32 million in Series C funding led by Lightspeed Venture Partners.

Marker and Eric Schmidt's Innovation Endeavors also participated in the round.
 
This series brings Datorama's total funding to USD50 million.
 
Datorama will primarily use the new funding to accelerate the company's research and development in the artificial intelligence field, which will further elevate its machine learning capabilities. In addition, the company will continue to expand its global footprint and is in the process of recruiting and hiring people to further support its growth.
 
Datorama has onboarded thousands of brands, hundreds of agencies, publishers and technology companies that leverage the company's Marketing Integration Engine. Global customers include L'Oréal, Foursquare, Yahoo! JAPAN, GoDaddy and many more.
 
Recently, in a commissioned study by Forrester Consulting on behalf of Datorama, Forrester discovered a Total Economic Impact benefit over USD9.8 million for a single enterprise customer. In addition, Datorama was designated a 2016 Gartner Cool Vendor in Data-Driven Marketing, and was named a 2015 Deloitte Israel Fast 50-Rising Star, which recognised Datorama's revenue growth rate of 694 per cent.
 
"This is a very pivotal moment for Datorama,” says Ran Sarig, co-founder and CEO, Datorama. "Although we're extremely proud of our achievements and monumental growth in the exceedingly complex MarTech market, we're not going to rest on our laurels. In this next stage we're going to focus on the further development of our best-in-breed solution, and we're going to continue to push the boundaries of machine learning and how it's applied in the marketing analytics capacity. We can't wait to show you what's next."
 
"Lightspeed is excited to be working with Datorama and are confident that the company will continue to deliver immense value to its rapidly expanding customer base," says David Gussarsky, partner, Lightspeed Venture Partners. "We are confident that the company will come to dominate the marketing technology space in the years to come."
 
Datorama's Marketing Integration Engine automates the process by which marketers connect all of their online and offline data sources from the ever-increasing landscape of advertising, marketing, sales and CRM technologies.

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