DN Capital, a media and technology early stage and growth capital investor, has completed a series A investment into Target 250, a global supplier of demand generation services for business-to-business technology firms.
DN Capital’s equity investment is the first institutional capital investment in Target 250, which will use this strategic funding to broaden its sales and marketing reach in the UK, North America and other international markets.
Target 250 offers a broad range of demand generation services and products used by over 800 technology firms of all sizes, from venture backed start-ups to global 500 enterprises. These services include appointment setting, account setting profiling, channel enablement, prospecting workshops, and data services.
Steve Schlenker (pictured), managing partner at DN Capital, says: "Target 250 continues to solidify its position as one of the most forward-thinking and capable demand generation service providers globally. It is a fast growing, profitable, established business which we believe has a tremendous market opportunity. The investment reflects our track record of working with technology companies to expand into new markets and further enhance and expand its relationships with top enterprise technology clients on a global scale. We are excited to work with Target 250’s strong management team to continue rapid growth and are pleased to be the first institutional investor in the company."
Mike Whife, chief executive of Target 250, adds: "The DN Capital team clearly understands how our unique execution services and software technology accelerate the entire selling process. In Target 250, they saw our leadership position, our stellar customers, and our proven track record of profitable growth. DN Capital’s portfolio demonstrates how thoroughly they understand the challenges facing enterprise marketers and sales executives every day. We’re looking forward to tapping into this deep expertise as we expand internationally and accelerate growth in North America."
As part of the investment, Schlenker has joined the board of Target 250.
