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DN Capital invests in Performance Horizon Group

DN Capital, a media and technology early stage and growth capital investor, has led a first round of investment in Performance Horizon Group, an online performance marketing technology provider.



Performance Horizon Group is founded by a team of entrepreneurs in the online performance marketing space. The team contains two of the founders of the buy.at affiliate network, Malcolm Cowley and Paul Fellows, which sold to AOL for USD125m in 2008.

Performance Horizon Group is developing a number of performance marketing technologies in the fields of affiliate marketing, email marketing and lead generation. It is currently live with Leadsbox, a lead generation provider with a leads bidding, tracking, scrubbing and management platform, and Performance Mash, a provider of technology and reporting products serving the affiliate and partner marketing industries.
 
Tom Bradley at DN Capital says: "Online performance marketing is a very attractive and growing market. We believe that the market presents many opportunities to improve yield on marketing activity and is ripe for a new generation of technologies. We are very confident in the founding team’s vision and execution capability in realising these opportunities."
 
Malcolm Cowley, chief executive at PHG, adds: “Technology has moved on and so have agency attitudes to managing the performance sector for their clients. PHG is perfectly positioned to play the role of a supportive technology partner who fulfills their need to have more accountability, transparency and control of performance partners across affiliate, email and lead generation. Legacy systems just aren’t cutting it anymore and the market is ready for some innovation. It’s great to have DN backing our vision.”

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