DN Capital, a media and technology early stage and growth capital investor, has led an investment in windeln.de, a baby care specialty website which will launch in September 2010.
German venture capital firm High-Tech Gründerfonds also took part in the investment, and the financing round was complemented by business angels and members of the management team.
Users of windeln.de will be able to buy diapering products as well as baby food and formula, bath and skin care products and a large product range around feeding and nursing. The site will also offer many products needed during pregnancy and breast feeding, and a dedicated "bio baby" category to cater for the growing awareness and demand for organic products.
windeln.de will offer more than 80 leading brands, including Pampers, HiPP, Avent, Nuk und Penaten.
Nenad Marovac, managing partner at DN Capital, says: "The baby care market is very attractive and has proven to be a success for experienced online retailers in the US. The professional design of windeln.de, its large product offering as well as the experience and quality of the management team made our decision to invest very straightforward."
"windeln.de is positioned to become Germany’s largest online shop for baby care products", says windeln.de founder Konstantin Urban. "At launch, we will already offer more than 3,300 different products for the daily need of babies and mothers."