DoubleVerify, a provider of online advertising verification, has closed a USD10m series B financing round led by Institutional Venture Partners.
The round included participation from existing DoubleVerify investors.
DoubleVerify provides a technology solution that delivers transparency and accountability for agencies, marketers, publishers and ad networks running online ad campaigns.
It allows marketers to accurately verify their campaigns for brand safety, delivery accuracy and regulatory compliance.
“We feel fortunate to experience such rapid growth in the past year, and this funding will help us continue expanding quickly and innovating for our customers,” says Oren Netzer, co-founder and chief executive of DoubleVerify. “The increased demand for verification and our leadership position in the space has allowed us to attract top-tier venture capital firms such as IVP. We look forward to working with the great team at IVP."
“DoubleVerify has become the de facto standard for online advertising verification and is led by a strong team,” adds Dennis Phelps (pictured), general partner of IVP. “We look forward to working with management as they grow the business and transform the world of online advertising.”
DoubleVerify previously closed a USD3.5m series A financing in May 2009 led by Blumberg Capital, with participation from First Round Capital, Genacast Ventures and private investors.
