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DrinkWell secures £1m investment from private investor

DrinkWell, a low-calorie alcohol retailer, has secured a £1 million investment from a private investor to fuel its expansion plans.

The funding will enable the Manchester-based eCommerce retailer to scale, growing its team, while investing in product development including the launch of two new brands, Lean Brew IPA and Traces Wine. In addition, DrinkWell has plans to add several new features to its retail business, expand into the European market and invest in marketing to further build its brand, plus drive recruitment, creating jobs across various areas of the business.
 
Over the last decade DrinkWell founder, Tom Bell, has been disrupting the alcohol market with several product launches in the low-calorie alcohol space and more recently, the launch of the dedicated eCommerce store to cater to increasingly health-conscious consumers.

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