Conference and training venue provider etc.venues, backed by Dunedin, is planning to open a 20,000 square foot conference and meeting venue in St Paul’s, London.
The new venue in a landmark City building at 200 Aldersgate will include the largest conference suite in the etc.venues portfolio, which will hold 400 delegates theatre style, or 250 in cabaret set-up.
Since Dunedin backed the buyout of etc.venues in 2006, sales have grown by 94 per cent and the number of venues has increased from six to eleven.
Nicol Fraser, partner at Dunedin who is on the board of etc.venues, says: “Dunedin is focused on driving growth in its portfolio. This is being achieved by expanding etc.venues’ geographic footprint and building market share. etc venues’ strategy of offering low cost, high quality day venues has proved to be a winning formula, when companies have been cutting back on high cost residential training venues.”
Alastair Stewart, managing director of etc.venues, says: “Despite tough economic conditions we see an opportunity in this part of the City to take on some of the established venues we think have become tired.
“We have already seen good levels of interest and pre-bookings which is a great sign that businesses are taking a positive approach to 2012.”