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e2p acquires MBC Companies

Entrepreneurial Equity Partners, a Chicago-based private equity firm focused on the food and consumer packaged goods industries, has acquired MBC Companies from Encore Consumer Capital, in partnership with the existing management team.

Entrepreneurial Equity Partners, a Chicago-based private equity firm focused on the food and consumer packaged goods industries, has acquired MBC Companies from Encore Consumer Capital, in partnership with the existing management team.

Financial terms of the transaction have not been disclosed.

MBC is a diversified frozen breakfast platform formed through a merger of Murry’s and Bake Crafters. 

Founded in 1948, Murry’s manufactures private label French Toast sticks, catering primarily to the grocery and mass retail sectors. Bake Crafters meanwhile, was founded in 1989 as a wholesale bakery sales and distribution company and grew into a manufacturer and distributor of frozen breakfast items and other baked goods serving the K-12 foodservice sector. 

Murry’s acquired and simultaneously merged with Bake Crafters into MBC Companies in early 2022.
 

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