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eEquity invests SEK70 million in fashion brand John Henric

eEquity, a Nordic growth investor focused on digitally-enabled businesses, has completed the eleventh and final deal in its fourth fund through an investment in the Malmö-based DTC (Direct to Consumer) company John Henric.

The company focuses on the affordable luxury segment and sells men’s fashion apparel and accessories through its own web shop and own physical stores. 

Through the partnership with eEquity and related growth capital, John Henric will accelerate its growth journey with the intention of becoming the leading brand within men’s fashion.

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