Emarsys, a B2C marketing cloud company, has secured a USD22.3 million (GBP18.3 million) investment from TPG Specialty Lending Europe (TSLE), the European specialty lending investment platform of TSSP.
The financing will fuel innovation in artificial intelligence and data science, and accelerate growth at Emarsys as it seeks new opportunities in existing and new markets such as the US.
Emarsys customers will benefit from cloud-based marketing technologies resulting from the investment that will allow them to scale personalised interactions with consumers.
The deal brings the total funding received by Emarsys from investors in the last 24 months to USD55.3 million (GBP45.4 million). The infusion of growth capital will be used to fuel innovation within Emarsys’ research and development (R&D) function.
“Emarsys is a standout name in the rapidly changing marketing technology space. Their innovative products have quickly resonated with marketers and we look forward to working with their talented team toward continued success,” says Mike Griffin, partner at TSLE.
Emarsys’ longstanding customers include eBay and Toys ”R” Us.
“This investment is consistent with our strategy of securing funding from leading investment firms, such as TSLE, to maintain high-growth and increase market share in key geographies and vertical industries,” says Ohad Hecht, CEO at Emarsys. “The resulting innovation in progressive technology, such as AI, will revolutionise the role of marketing professionals and allow them to engage with consumers more effectively, improve loyalty and drive revenue.”
Designed to address the unique challenges facing B2C marketers, the Emarsys platform integrates customer intelligence, personalisation, predictive recommendations and omni-channel marketing automation at scale, across all devices and social channels into a single cloud platform. The platform combines machine learning and data science to convert raw consumer behavioural data into a deep understanding of customer identity, creating highly personalised customer experiences and journeys.