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Emarsys secures USD33m funding from Vector Capital

Emarsys, the B2C Marketing Cloud, has secured a USD33 million equity investment from San Francisco-based Vector Capital. 

Vector’s Series A minority investment marks the first institutional funding received by Emarsys in its 15-year history. Emarsys will use the funding to support its accelerated international growth in the US and Latin American markets, invest in product innovation and expand sales and marketing teams. Sameer Kazi, former EVP of (a company) and former SVP and GM of EMEA of ExactTarget, will join Matt Blodgett and Alok Pandey from Vector Capital as additions to the Emarsys Supervisory Board.
“We are excited to support the expansion of Emarsys’ unique and powerful platform. We see massive global potential for B2C marketers with Emarsys’ unique integration of usable analytics, personalisation, customer intelligence and marketing automation,” says Matt Blodgett (pictured), Managing Director, Vector Capital. “We are proud to become Emarsys’ first outside investment partner, and we look forward to working with the company’s talented team to support their ongoing global expansion and rapid growth trajectory.”
The funding marks the opening of the company's first office locations in the United States in response to intense demand. Founded in 2000 and headquartered in Vienna, Austria, Emarsys has more than 500 employees proudly serving more than 1,300 clients. The business operates in 140 countries from 16 global offices. Emarsys recently announced the opening of its US headquarters in Indianapolis, with an additional office in San Francisco. The US and Latin American expansion is led by Sean Brady who joined Emarsys as President of the Americas. Most recently, Brady served as Vice President of Existing Business in North America for ExactTarget (a company).
“We are thrilled about our investment partnership with Vector and look forward to leveraging their insights and resources to support our global expansion,” says Hagai Hartman, Emarsys Founder and CEO. “Ours is the only Marketing Cloud built from the ground up for B2C commerce, where all the applications work and talk together. The vast majority of a B2C company’s marketing resources are currently spent acquiring first time buyers, but not enough is invested in maximizing retention, satisfaction and revenue among existing customers. We plan to change that dynamic.”
Designed and purpose-built to address the unique challenges facing B2C marketers, the Emarsys platform integrates customer intelligence, personalisation, predictive recommendations and omni-channel marketing automation at scale, across desktop, mobile devices and social channels into a single cloud platform. The platform combines machine learning and data science to convert raw consumer behavioural data into a deep understanding of customer identity, creating highly personalised customer experiences and journeys. Marketers using Emarsys are rewarded with significantly longer-lasting and more profitable customer relationships.

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